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Basic Information on Big Talk Entertainment
 
Justin Cohen

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Justin Cohen is the author of the books Create Your Self and Natural Ecstasy. Justin Cohen writes and presents a personal development audio book series called Lifebuilder. Justin Cohen presented and produced an SABC 3 television talk show, where he interviewed experts on success such as American Presidential consultant, Dr John Maxwell. Justin Cohen speaks and trains in companies across South Africa and abroad. Justin’s areas of expertise are in Motivation, Sales, Customer Satisfaction, Leadership, Mcing and Change. Justin Cohen has an honours degree in Psychology.

Here are some questions you might have about Justin Cohen. The answers are supplied by some of the companies he’s presented to.

PRESENTATIONS

WHAT’S YOUR STORY?

Master the ultimate form of influence
Taking the audience on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how the explosive speed of progress is fueled by our unique ability to tell stories. If you want to grow an organisational culture, share knowledge, sell a product or lead a team you need to use the oldest and most powerful form of influence, you need to tell a story. Even when we’re not speaking, our brand, offices, clothes and interpersonal style are telling a story. Finally there are the stories we tell ourselves, these are the source of our success or failure.

Justin electrifies his audience … he was the best speaker.
Eric Peacock, Director, Academy of Chief Executives,  UK

In What’s your story? delegates will learn how to:

  1. Use stories to inspire action
  2. Define and enhance the story their brand tells
  3. Turn a dull story into a riveting one
  4. Lead change with a new story
  5. Transform dead corporate values into living behaviors
  6. Think, speak and act out better storie

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will help your people master the ultimate form of influence. This is a spectacular, multi-media presentation that will inspire delegates to tell better stories to their team, customers and above all, themselves.

Justin is much more than a motivational speaker. He is informative and provides practical suggestions that go beyond short-term motivational hype.
Maxine Van Der Vyver, Senior Advertising Manager, Media 24

Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear increase in sales numbers.
Raymond O’Neil, MD, HSBC MIDDLE EAST

‘I think the standing ovation Justin got says it all!’
Leanne Burrows, Key Accounts Executive, Ster Kinekor

CREATE UNLIMITED WEALTH, CREATE YOUR SELF

External motivation is like a hot bath – it goes cold quickly.Create unlimited wealth, create your self, won’t motivate your people, rather it will inspire them with their ability to motivate themselves. As entertaining as it is educational, Justin’s presentation will give your staff the four key powers necessary for success both in life and in business. Justin will show your staff how to take charge of a supreme work-in-progress – themselves! They will learn to:

  1. Lead and motivate themselves long after the presentation is over.
  2. Identify and alter negative thoughts and self-defeating beliefs.
  3. Fire themselves with passion when they’re not feeling so passionate.
  4. Turn setbacks into stepping stones.
  5. Take and keep taking passionate action.

This presentation is based on Justin Cohen’s book Create Your Self.

‘In an overcrowded motivational market, it's rare to find a book that makes an impression. Justin Cohen's is that rare find: it's relaxed, has a great concept, and is psychologically highly literate.’

Heather Parker, editor of Shape

‘Excellent! A great guide to tackling any mountain in your life.’
Cathy O’Dowd, first woman to climb Everest from both sides

(With optional workshop)

MONEY FOR JOY
How feeling good boosts your bottom line

Prozac and Ecstasy are two of the most popular drugs, yet all they do is release the brain’s own natural elixir of bliss - serotonin. Not only does serotonin make us happy, research shows that it enhances self-esteem, energy, health, sex appeal, and even business acumen. With Money for Joy, your people will:
 

  1. Discover three tools to boost serotonin naturally.
  2. Find out how to make work more fun than fun.
  3. Learn the single most powerful way to get clients to know, like and trust them.
  4. Access the power of ‘positive posture’: use breathing and posture to increase serotonin and improve the way they feel.
  5. Discover and develop the scientifically researched number one cause of greatness in sport, business, art and science.
  6. Use emotion to achieve career and company targets.

Money for Joy is based on Justin Cohen’s book Natural Ecstasy.

Natural Ecstasy will get you high on your own mind!’
John Kehoe, author of the bestseller, Mind Power

‘I couldn’t put it down until I got to the very last page. The story is as captivating as the hard-core scientific facts are fascinating. The book itself seems to produce a state of natural ecstasy.’
Professor C R Stones, Head of Psychology, Rhodes University;
Chair: South African Society for Clinical Psychology.

(With optional workshop)

WHEN YOU FEEL LIKE KING, SO WILL THEY
How to turn your customers into stark, raving fans

A recent study shows that there are three key reasons for our customers deciding that they no longer want to do business with us. For 15%, the reason is price; for another 15%, the reason is quality; but for a massive 70% the reason is us - they don’t like dealing with the people in our companies. The implication may seem to be that the most important people in our companies are our customers; in fact, the most important people in our companies are ourselves, because if we’re not happy, the chances are that they won’t be either.

In addition to getting tools to keep themselves upbeat and happy even through trying times, your people will also get to see that retail is a lot like show business. Our customers are our spectators. The storefront is the stage. Our uniforms or clothes are costumes. Our products are our props. Anyone on the storefront is an actor who plays a role. When we consciously create and direct the retail experience, our customers will applaud with their wallets.

(With optional workshop)

THE SEVEN HABITS OF HIGHLY EFFECTIVE SALES SCORERS

There are seven key habits required to sell just about anything. These also happen to be the habits necessary to sell yourself to the guy or girl of your dreams. In the guise of a brash American cowboy, Justin Cohen will entertain and educate your sales team in a turbo-charged performance that will get them scoring their every heart’s desire. Why American? Not only does America have the most successful economy on the planet, they gave birth to the notion of salesmanship. This is stand-up comedy with hard-hitting sales basics.

The habits are:

  1. ‘Hot Prospecting’
  2. Bold calling’
  3. ‘Powerful first impressions’
  4. ‘Good Conversation’ (Active listening).
  5. ‘Overcoming Objections’
  6. ‘Closing the deal’
  7. ‘After-scoring satisfaction’ (Building the relationship)

(With optional workshop applying the habits to your particular business).

SEMINARS (4 – 6 Hour Interactive workshops)

CREATE YOUR FUTURE
How to achieve great, big, hair-raising goals, & why most people don’t

Less than 3% of people have specific, written, time-framed goals. Not only is this tiny percentage significantly happier, according to a Harvard University study, they tend to earn on average ten times as much as the rest of us. But it’s not just money: whether you want to lose twenty kilograms, find the love of your life, or climb Everest, the key is well-formulated goals. Yet many of us have had goals at one time or another that came to nothing. Why? Create Your Future provides not just the answers, but also proven strategies to make sure your people don’t fall into the same traps. They will:

  1. Define their life and company mission.
  2. Learn the ultimate life-plan formula.
  3. Avoid the six traps preventing most people achieving their goals.
  4. Anticipate and conquer obstacles.
  5. Discover the ONLY WAY to convert goals into action.
  6. Harness their subconscious power to achieve their goals.
  7. Use the ‘accountability-factor’ to ensure they follow through

Create Your Future is based on Justin Cohen’s audio book of the same name.

Here is what business leaders are saying about this seminar:

Wow! Justin's "Create Your Future" is an amazing CD which allows all of us
to turn our dreams into reality. Buy it now!

Arthur Gillis, Group Managing Director, Protea Hotels

Create Your Future is a simple but powerful guide that will help you achieve your life purpose.

Siyabonga Gama CEO, National ports authority of South Africa

The POWER OF OPTIMISM
How it can double your sales.

Research shows that optimists are not just healthier and happier, they’re usually wealthier and more successful at work. Research at Metlife, one of the largest insurance companies in the United States, found that optimistic sales people sold nearly twice the amount of insurance policies that their pessimistic counterparts did. The great thing is that optimism can be learnt. In this session, your people will:

  1. Discover a simple two-step process to transform pessimism into optimism.
  2. Turn fear, doubt and defeat into confidence and resilience.
  3.  Improve the quality of their answers by learning to ask the right questions.
  4. Nip depression, anxiety and distress in the bud.
  5. Learn to use their thoughts to increase their health, wealth and career success.

WHERE ARE WE AND WHERE ARE WE GOING?

Bill Gates said: ‘All companies will fail, it’s just a question of when.’ Our role is to delay that day as long as possible. We do this by developing the competencies of awareness and organizational responsibility. In this session, delegates will be encouraged to look at the company, celebrate what’s working, but also be honest about what needs to change. These ‘challenge points’ are put up on a board. In the second part of the session they begin to ask questions like: ‘What can I do about it?’ This puts them into a creative, solution-oriented mind-frame. At the end of the session they will have committed to specific, measurable action to enhance the business.

Master Of Ceremonies

As an MC, Justin Cohen draws on his experience both in South Africa and the UK, where he worked as a writer, director and actor. The result is a special blend of inspiration and insight along with plenty of fun and humour. Justin will thoroughly research your organisation and event, ensuring the material he presents achieves your particular objectives.

If you would like to book Justin for your next conference or training session, or inquire about rates, please contact

THE PSYCHOLOGY OF SUCCESS

What are the psychological drivers of success? A Harvard study found only one key factor present in the star performers in sport, business, art and science - motivation. The problem is, for most people motivation is like a hot bath – it goes cold quickly. ‘The Psychology of Success’, won’t motivate your people, rather it will provide the psychological tools for self-motivation. Delegates will learn to:

  1. Lead and motivate themselves long after the presentation is over.
  2. Shift from self-defeating pessimism to rational optimism.
  3. Manage adrenalin and serotonin – the brain’s chemicals of success.
  4. Fire themselves with passion when they’re not feeling so passionate.
  5. Turn setbacks into stepping-stones.
  6. Take and keep taking passionate action.
  7. Channel their motivation to achieve career and company targets

With plenty of wit and humour Justin will help your people unleash their psychology for success. This presentation is based on Justin’s books Create Your Self and Natural Ecstasy, (available at most bookstores countrywide).

Excellent! We'll definitely be using you again.
Mike Tinkler, Project Manager, Anglo Platinum Mines

'Your phenomenal presentation exceeded our greatest expectations and clearly those of the delegates. Yours were the highest ratings.'


Danél Bosman, Event Manager, Siyanqoba Seminars
‘After Justin came to speak, turnover has doubled. It’s 54% above last year.’

Tanya Peche, Sales Manager, EDCON



"Justin gave a stunning performance! The consensus in the group was that he was the
best speaker."
Eric Peacock, Academy of Chief Executives, UK

RECESSION-PROOF YOUR HEAD

‘Just because the world is in a slump doesn’t mean you have to be.’

Recessions become self-fulfilling prophesies. Low confidence produces low action and low results. A Harvard study found only one key factor present in the star performers during down times - motivation. The stars remain highly motivated to take action and succeed.‘Recession-proof your head, won’t motivate your people, rather it will provide the psychological tools for self-motivation even through the toughest times. Delegates will learn to:

  1. Motivate themselves in a demotivated world.
  2. Motivate others through the power of social motivation.
  3. Shift from self-defeating pessimism to rational optimism.
  4. Manage adrenalin and serotonin – the brain’s chemicals of success.
  5. Take and keep taking passionate action.
  6. Turn setbacks into stepping-stones.
  7. Discover the four keys to getting through adversity
  8. Channel their motivation to achieve career and company targets

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will help your people unleash their psychology for success.

‘After Justin came to speak to the optometrists, turnover has doubled.’
 Tanya Peche, Sales Manager, EDCON

Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear increase in sales numbers.
Raymond O’Neil, MD, HSBC MIDDLE EAST

'Your phenomenal presentation exceeded our greatest expectations and clearly those of the delegates. Yours were the highest ratings.'
Danél Bosman, Event Manager, Siyanqoba Seminars

Justin Cohen is the author of two books and seven audio books. He presented and produced a television talk show, where he interviewed experts on success such as American Presidential consultant, Dr John Maxwell. He speaks and trains in companies across South Africa and abroad. Justin’s areas of expertise are in motivation, sales, customer satisfaction, leadership and change. He has an honours degree in Psychology.

Justin electrifies his audience … he was the best speaker.
Eric Peacock, Director, Academy of Chief Executives,  UK

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